Welcome to the Founders Matter Podcast.

The podcast where we talk openly about what it really means to build a business on your own terms.

In this episode, Jase Smith and Pablo Muñoz explore how founders approach growth, risk and business modelling, and why so many startups are still shaped using frameworks designed for large corporations rather than early-stage ventures.

Drawing on research into founder wellbeing and entrepreneurial thinking, the conversation examines the limits of traditional risk management when applied to startup environments. While established organisations often operate in relatively knowable conditions, founders are creating businesses in spaces shaped by uncertainty, reaction and constant change. As a result, planning tools based on prediction, control and fixed outcomes can often feel misaligned with t ...