Welcome to the Founders Matter Podcast.

The podcast where we talk openly about what it really means to build a business on your own terms.

In this episode, Jase Smith speaks with Kat Sykes about KPIs, targets and goals, and why so many founders end up measuring their businesses in ways that do not reflect what really matters to them.

Drawing on her experience in the corporate world, including project work in the NHS, Kat explains how traditional KPIs often measure the wrong things. In many organisations, there is a disconnect between the targets handed down from above and the actions that actually create meaningful change. When founders leave employment and start their own businesses, they often carry those same inherited ideas about performance with them, even though they now have the freedom to define success differently.  ...