Show Notes: Most founders don't set out to build a complex, messy business. You start with one core offer and one ideal client. But cashflow pressure hits, clients ask for custom services, and after a few years of saying "yes," you end up running a Frankenstein business—feeling like an octopus trying to keep eight balls in the air.

In Episode 15 of Founder to CEO, Christina Heystek introduces the 7-step CLARITY Framework (Series 3). This series won't build your scaling systems yet—instead, it provides the essential prerequisite: getting total clarity by checking what you offer and who you offer it to, and maybe scaling down so your business foundation is solid before you attempt to scale.

Key Takeaways:

• Why adding services to fix short-term cashfl ...