In Episode 119, Matt Widmer, co-founder of Wild Life Distillery, shares how a handshake over whiskey became a successful Rocky Mountain craft spirits brand.

Matt discusses building the company alongside a trusted business partner, dividing responsibilities as the business grew, and relying on trust and transparency to overcome difficult moments. He also explains why Wild Life prioritizes character and culture over the perfect résumé when building its team.

The conversation explores the importance of leading with integrity, creating a brand that genuinely reflects the founders behind it, and making decisions that build long-term customer trust. Matt also shares why entrepreneurs can learn more from taking action, testing their ideas, and listening to customers than they can from spending months creating the perfect business plan.  ...