Every few months someone declares SEO dead, and the numbers keep refusing to agree. The field is not dying, it is splitting in two, and the growing half looks almost nothing like the work that defined it five years ago. This episode covers how AI search rewrote which skills get you hired: the entry-level tasks the machines already took, the four new workstreams that replaced the old org chart (AI Visibility, Entity Engineering, Citation and Authority Engineering, Content Architecture), the roles that did not exist three years ago and pay the most now, three honest ways in depending on your background, and a first-year roadmap built around doing the work on a live site instead of collecting certificates.

Read the full article on the Search Agency blog:  ...