Welcome to the Flowing Sales Podcast! In this episode, we're thrilled to have David Gordon, principal of Channel Marketing Group, joining us to discuss the future of manufacturing sales reps. David provides an in-depth look at the "Rep of the Future" study, commissioned by the National Electrical Manufacturer Rep Association (NEMRA), and shares valuable insights into how the role of reps is evolving. Discover how the industry has changed over the past five years, influenced by factors such as the COVID-19 pandemic, advancements in technology, and shifts in market dynamics. David covers a range of topics including: The impact of succession planning and consolidation within the rep community The increasing importance of demand generation and marketing How manufacturers' expectations of reps are changing The role of technology and the need for a mod ...