In this episode, Anton Protsiuk sits down with Clara Soteras, a leading expert in SEO for news publishers, to explore how search is evolving in the age of AI. From the rise of Google Discover and AI Overviews to E-E-A-T and generative engine optimization, Clara breaks down what publishers need to know — and do — to stay visible and competitive in 2026.

Dive deeper:

• Learn more about Clara Soteras and her work
• To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and  ...