How Tribuna Leans on Tech to Build a Global Sports Publisher
Episode notes
In this episode of FixEd, host Orsolya Seregély speaks with Iryna Chernukha, Head of Partnerships at Tribuna, the Ukrainian-founded sports publisher operating across eight languages and dozens of countries. With 200 people on the team and 12 million monthly visitors, it’s a company with serious global ambitions.
We unpack how Tribuna.com combines journalism, product engineering, and community into a single platform – from launching club apps in 24 hours to monetizing through subscriptions, affiliate marketing, and advertising. Orsolya and Iryna also discuss audience loyalty, newsroom–tech collaboration, AI in sports reporting, and why engagement and “second-screen” experiences are becoming central to media survival.
Dive deeper:
- Learn more about Iryna Chernukha on Linkedin and read The Fix’s 2025 profile of Tribuna.com
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Music and background sounds: Pixabay sounds