To be a successful entrepreneur you need to be all-in, but that creates the risk of letting your business become your identity. Lifetime entrepreneur Steven Neuner – who has built, scaled, and exited multi-million-dollar companies – joins us on this episode of Filling You In with A-Squared to explain how to prevent that from happening and share other insights about how to be successful in business without sacrificing your life priorities. One key step is determining your purpose first and then building from there. In fact, he thinks Maslow's Hierarchy of Needs should be flipped on its head. “Most of the value creation in our personal and professional lives happens by really being intentional around purpose.” Steven helps entrepreneurs achieve new levels of freedom and growth as a strategic coach and mentor, and through his work with Superp ...