Why This Business Owner Says AI Will Change Everything

A twenty-person manufacturer cut its customer response time by seventy-five per cent. No AI department, no consultants, no budget for either. Alastair McDermott talks to Ethan Wadsworth, director of sales and marketing at Discreet Heat, the company behind ThermoSkirt, about what small-company AI adoption actually looks like when it works. Recorded November 2024. They get into: - Why a twenty-person firm employs a full-time software developer - How a hundred thousand Instagram followers competes with a million-pound budget - The prompt he gives people who do not know where to start: write down five things you are bad at - Cutting a lab's data entry by ninety per cent, and what those people do now - Why he thinks the scarcity of knowledge was the whole economy, and what replaces it Listen now, wherever you get your podcasts.