Learn how to market your book effectively, build your author brand, and sell more copies with practical strategies from a professional book marketer.

Book marketing is one of the biggest challenges writers face—but understanding the fundamentals can make all the difference between obscurity and consistent sales.

In this episode, I’m joined by marketing expert Nicky Pecone, founder of Iron Age Marketing, to break down what book marketing really is—and what actually works for authors today.

We cover the core principles every writer needs to understand, including:

• What book marketing involves (and what it doesn’t)
• How to start building your author brand from scratch
• Practical ways to promote your book effectively
• Common marketing mistakes authors make
• How  ...