Welcome back to Excuse My Reach! Today, our guest is Isaac Deol, Director of Digital Marketing and Creative Content & Artist Manager at Active Management, a full-service artist management firm, record label, and creative studio. Isaac has six years of experience managing artist-facing marketing projects in a content-driven landscape. He led digital marketing strategy and execution for Killer Mike's solo album “MICHAEL”, resulting in a category sweep at the 2024 Grammy Awards. Isaac is creative, analytical, and strategic in his work - and there is still so much more to come. Excuse my reach as I learn how he managed to turn his natural-born skill of facilitating creativity into a career in the music industry - all to the beat of his own.