SE04 E04 Jamie Smalley (CEO & Founder, Runderwear)
WTF Is Retail?! by WTF Is Retail
S4 · E4
Sep 2, 2025
37:55
Episode notes
Stick on your running shoes because this episode is fast-paced! Yeah, that was a poor attempt at a running joke because in this episode, we're joined by Jamie Smalley, CEO & Founder of the running clothing brand, Runderwear.
Jamie lives and breathes running, and it truly shows in this episode. We chat about international expansion into SE Asian markets, supporting exciting endurance projects and the incredible community that they've helped to create.
Keywords
retail
ecommerce
london
shopify
running
endurance athlete