Feeling stuck with your DTC growth?

In this conversation, performance marketer Nikki Lindgren breaks down a pragmatic path forward: double-down on founder-led content (or creators if you won’t get on camera), boost your strongest organic assets with paid distribution, and sequence your moves so you’re not pouring ad dollars into a site that doesn’t convert.

You’ll learn why UGC is currently outpacing branded creative, how to pick platforms based on buyer behavior (not trend-chasing), and the creative mechanics that matter—like nailing the first 3 seconds with multiple hook variations.

She provided clear and concise guidance on avoiding shiny-object distractions, building systems instead of reacting to every platform change, and testing to statistical significance before scaling.

𝐀𝐛𝐨𝐮𝐭 𝐎𝐮𝐫 𝐆𝐮𝐞𝐬𝐭

Nikki  ...