"There wasn't a decent brand" — s...
"There wasn't a decent brand" — so she created one
That’s How It Goes. by Akgunay Concept
S2 · E1
Aug 8, 2026
43:04
Episode notes

"Either that's the best thing we've ever done, or it's like the dumbest thing."

Valery Lorenz started Monte Sol three months before she sat down with Deniz — and she still says that out loud. The doubt, the factories, and why founders have to be a little delusional.

Real stories. Real people. Everything in between.

CHAPTERS

00:00 Intro

00:38 Swiss finance, Dubai, and a brand that's three months old

01:50 "Either the best thing we've ever done, or the dumbest"

03:16 Mike's idea out of nowhere, and the gap on the court

06:24 From venture capitalist to chief designer

08:29 The name, and what "old money" really means

11:45 Selling a feeling, not a t-shirt

16:41 Fabrics, tech packs, and fifteen factories in China

20:39 The hardest part, and what sport taught her about losing milli ... 

Keywords
real talk
marketing
padel
padel fashion
founder interview
entrepreneur podcast
female founder
quiet luxury
startup honest conversation