Please note this session was recorded before Google’s latest update on 22nd July 2024 about their approach to deprecating third-party cookies in their Chrome browser. However, the approach to embracing a cookieless future remains the same. 

In this webinar, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, joins hosts Bede Feltham and Ruth Reynolds to discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future.

PubMatic was founded in 2006 with the vision that data-driven decision-making would be the future of digital advertising. They enable content creators to run profitable advertising campaigns, allowing for more efficient investment in the multi-device and multiple content formats that today's consumers demand.

PubMatic is a leading sca ...