8 minutes to Crowdfunding Goal, The Power of Community with Alpkit Co-Founder David Hanney | E07
Episode notes
This week's episode of "Ask an Ecom Expert" is with the experienced Retailer David Hanney, Co-Founder of Alpkit.
Sections 🎬
0:00 Intro
1:44 Go Outdoors to Alpkit
3:59 Brand Values
6:27 Why DTC not Retailers?
8:02 What helps you cut through the noise?
10:21 Crowdfunding Success
13:02 Community Support
18:15 Listening to Consumers
18:50 The Importance of Word of Mouth
20:03 Investing in Bricks & Mortar
25:29 Testing Product & Training Staff
25:57 Biggest Challenge in 2021/22
26:57 Favourite Ecommerce Brand
27:33 B Corps, Why Alpkit Invested
31:44 Alpkit Festival
Guest Details
Alpkit - https://alpkit.com/ D
avid Hanney - https://www.linkedin.com/in/david-han...
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah