Welcome to the Amazon Ads Educators Summit podcast series! In this conversation, Andri Sadlak and Vincenzo Toscano explain how the arrival of Rufus and artificial intelligence on Amazon is changing the way users recommend and discover products.

You'll learn how to optimize your ads from a visual perspective (images, packaging, context of use, emotions, alt text, and high-quality content) to make your products more relevant to the right customer, beyond traditional keywords. They also share strategies for 2025-2026, testing, audience segmentation, and how to prepare for the era of Amazon 3.0 and AI-assisted shopping.

If you sell on Amazon or manage e-commerce brands, this content will give you a competitive edge.

🎙️ Speakers

Andri Sadlak — Founding Director of Product and Strategy, AI Visibility for Ecommerce – Azoma - @An ...