Getting into retail was never part of the plan for Jenny and Han Yue.

Two years ago, the couple first shared their freeze-dried fruits at a pop-up after family and friends kept coming back for more. They started making their own snacks while looking for ways to make their oatmeal healthier—only to find that store-bought options were too sweet, stripped of nutrients, or simply didn’t satisfy their cravings.

Unlike dehydrating, freeze-drying retains 95% of nutrients instead of 60%, delivers a light, crunchy texture instead of chewy or leathery, and keeps the color and freshness closest to the original.

What began as a weekend experiment soon expanded into retail as curious customers kept returning and cafés began reaching out on Instagram. With no background in business, industry connections, or even friends with companies, the Yu ...