Breaking into luxury real estate isn't about flashy marketing or expensive Instagram posts. In this episode of Dirt Secrets, Kim Griffin and Amanda Wood pull back the curtain on what it actually takes to grow a luxury niche in today's market. From understanding zip-code-specific buyer expectations to mastering price-per-square-foot realities, this conversation dives deep into the strategy, education, and credibility required to succeed at the high end.

Drawing on years of experience working with builders, architects, and investors across Central Florida, Kim and Amanda explain why luxury agents must act as advisors, not salespeople. They discuss why understanding construction details, managing builder risk, pricing honestly, and listening to market feedback matter more than aesthetics alone. If you're an agent looking to move upmarket or a ...