Episode notes
From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.
This week, Danica and Jenni cover all things testing, from formula safety testing and all types of packaging tests to clinicals and before & after photos.
0:00 Intro
1:16 Why testing is important
4:07 Formula: Stability
8:56 Formula: Micro Challenge, aka PET
12:45 Formula: RIPT, Ocular, and Safety in Use
17:13 Packaging: Compatibility
23:11 Packaging: Functional testing
30:57 A quick tangent about Assembly Instructions and manufacturing!
34:53 Packaging: Tests you might not have thought about (legal, barcodes)
43:43 Claims: Are claims substantiation tests and clinical tests the same thing?
45:15 Claims: Consumer Perception vs. Instrumentation
49:53 Claims: Different ways to get Before & After photos
55:42 September’s Low Stakes Hot Take
1:01:20 Outro
Connect with us
Danica - IG @vanbeekpkg, vanbeekpackaging.com
Jenni - nextjendevelopment.com