Ep. 83 - Personas (The Archetypal User)

In this episode of the Design30 Podcast I discuss user personas and why they are a useful design tool. Personas help us define and understand our users while also aiding in communicating their needs to the design team. Additionally, these archetypal user personas provide specificity where ambiguity typically reigns, at the start of a project. Remember, a product designed for everyone serves no one!

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