Episode notes

The CX Goalkeeper had the great opportunity to interview Deirdre Martin

LinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand’s message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling Author

Highlights:

00:00 Game Start

00:33 Deirdre's introduction

01:21 Deirdre's values

03:04 Banding definition

07:13 Why is branding so important?

12:24 Preferred examples

19:24 Where to start

21:34 what was the impact of COVID-19 to branding?

24:04 which are the biggest mistakes that companies are doing in relation to branding

26:23 In 10 years time from now, what we're discussing about in relation to customer experience

28:52 Deirdre's book suggestion

30:39 Deirdr ... 

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Keywords
brandingbrandbrand experiencemarketing strategies