Episode notes
The CX Goalkeeper had a smart discussion with Santhakumaran Atmalingam
Santhakumaran is the Founder of CX Expert Asia, an International Customer Experience Consultant, a Global Keynote Speaker and Judge at several international CX awards.
In this episode YOU will learn:
What is the role of CX professionals and why it is like being BATMAN
How CX and astrology are linked
What is the CX infinite loop / masterplan
How to best design experiences and how to leverage ice creams to motivate teams
How to leverage KANO model, the 40% rule and the King to design experiences
The explanation of his very famous slide (the marriage between CX and EX linked to people, process and technology
… and much more
His book s ...
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