Episode notes
The CX Goalkeeper had a smart discussion with Michael Brandt
My learnings:
There are a lot of CX trainings on the market. There is a need for proper recognition of the good ones.
The ECXO – European Customer Experience Organization has 500 members. It allows a forum for CX practitioners and CX professionals to discuss in their languages with an European flavor.
Difference between B2B and B2C:
It is not only one customer you need to convince several people (purchasing committee) about your product.
Consider the product life-cycle
Ensure the replacement of the existing product with the next one after the contract ends.
The relationship manager needs an in depth relationships with the customer (it’s not a ...
... Read more