Episode notes
The CX Goalkeeper had a smart discussion with Deanna Russo
Deanna is a Linkedin Strategist, Cheerleader and Accountability Partner at Leverage Up, LLC, which she founded 1 year ago. She grew her LinkedIn Following 25x in 18 months.
My learnings:
LinkedIn is for everybody, not only for job seekers. It helps to engage with other human beings, to create long-lasting relationships and to grow your business.
Direct messages to sell a product or a service don’t work. Engagement is the prerequisite!
Additionally, the three main pillars of LinkedIn are:
1) Profile:
It is your business card
Everybody you are engaging with is going to see your profile
Picture & Headline are key success factors
2) Content:
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