Proving Value Before Capital: Patricia Kroondijk on Pilots, VC-as-a-Service, and Corporate Venture Design

Interviewed January 5th, 2026

In this episode, Nicolas Sauvage speaks with Patricia Kroondijk of Canon Marketing Japan about building corporate venture capability through venture clienting. They unpack Canon’s VC-as-a-Service approach, why pilots come before investments, and how Japanese corporate culture shapes decision-making. Patricia shares where the platform is heading next as it gains independence.