Jo’s career has spanned far and wide across the hairdressing industry. Starting as a hairdresser, Jo progressed into a state education role with Redken and then progressed to National Education Manager, moving from Melbourne to Sydney. Her career with Redken progressed to the National Sales Manager role. Post Redken, her career took a different direction managing a NSW wholesaler hairdressing business then joined Wella Australia as the General Manager of the Kadus Cosmetics brand. With the purchase of Delva by Wella Jo regained a new position of National Sales and Marketing Manager foor the Delva/Kadus division. Progressing in the Wella family, Jo became National Marketing Manager for the Wella FMCG division and then her remaining time at Wella was spent as National Marketing Manager Wella Professional.

Jo created her own consulting busines ...