Recorded live at HairCon 2026, this episode of Cutting Through the Noise features host Stephanie Mason in conversation with Jo Robertson, founder of Wonderful Brands and one of the professional beauty industry's most respected distribution and brand-building experts.

With extensive experience helping brands expand across multiple markets, Jo has spent decades building successful partnerships between manufacturers, distributors, and salon professionals. Her unique perspective offers valuable insights into what separates brands that achieve sustainable growth from those that struggle to gain traction.

Jo explains why distribution is about far more than simply moving products from one market to another. Successful partnerships require alignment, trust, shared values, and a long-term commitment to building a brand's presence ...