In this episode, Hayley Mears sits down with Vince Saunders, owner and founder of Bonce Hair Boutique in regional South Australia — a salon known for its sharp branding, strong culture, and clever community-led marketing.

Vince opens up about the recruitment crisis facing salon owners, why fewer stylists want to work in traditional teams, and how shifting expectations around work–life balance are reshaping the industry. He shares how buying a salon in a town of 8,000 became a strategic advantage, and why standing out in a regional market requires a totally different approach than competing in a capital city.

Hayley and Vince also unpack Bonce Hair Boutique’s unique marketing strategy — using local community engagement, SEO, and blog content to drive new clients. For Vince, social media is last on the list. Instead, he focuses on build ...