UNDERSTANDING THE AUSTRALIAN LANDSCAPE WITH TEXTURE | STATS & STORIES

• 67% of the world’s population has textured hair.
• Textured hair is defined as hair that does not grow out of the follicle bone straight—categorized as coily, curly, and wavy.
• Australia is seeing a demographic shift with more individuals with textured hair calling it home. These clients expect salon access similar to what they have in their home country but often face challenges finding experienced stylists.
• Heartbreaking stories: Parents bring their teenage daughters for their first salon service, only to be turned away due to lack of stylist expertise.
• The hair industry is one of the few professions where it's still acceptable to say, “I don’t do this kind of h ...