Cultivated Conversations

Cultivated Conversations

by Jen Proctor

Business Society & Culture

Season 1

PR with No Chill with Jordyn Palos

Jordyn Palos, founder and CEO of Persona PR, joins Jen for an unfiltered conversation on building a career rooted in relationships, resilience, and realness. At just 25, Jordyn launched her own agency and quickly became one of the most trusted names in entertainment publicity, representing some of Hollywood’s biggest names while staying ahead of an ever-evolving media landscape. They get into everything from zero inbox strategies and TikTok-era talent to the impossible pace of PR, the pressures of motherhood, and what it really means to manage a public persona in the court of public opinion. With zero chill and zero BS, Jordyn opens up about navigating failure, learning to lead, and why authenticity isn’t just a buzzword - it’s a business strategy. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Jordyn: www.instagram.com/jordynpalos Follow Persona PR: www.instagram.com/personapr | www.persona-pr.com Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Buildling with Purpose in the Tech Age with Kim Nortman

Kim Nortman is a multi-hyphenate force. She's a lawyer turned entrepreneur, an AI innovator, business coach, and now, the principal and founder of Set Piece, a strategy and company transformation consultancy at the intersection of creativity and technology. In this episode, Jen sits down with Kim for a thoughtful and energizing conversation on finding your purpose in a tech-fueled world, building businesses that center human connection, and redefining leadership through vulnerability. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Breaking Through the Noise with Kelly McWilliam

What does a publicist actually do? And how has the job evolved in the age of TikTok, podcasts, and digital-first talent? In this episode, Jen sits down with longtime friend and PR powerhouse Kelly McWilliam, founder of Hi Hello PR, to unpack the reality behind red carpets, brand moments, and the power of storytelling. From navigating layoffs and reinvention during the pandemic to launching her own firm, Kelly shares what it really takes to break through the noise, advocate for clients across mediums, and rewrite the rules of a changing industry. They also talk about why joy and alignment matter just as much as press hits - and what’s next for Kelly as she builds her own lane. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Check out hi! hello! PR www.hihellopr.com Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Is This Illegal? with Kerry Smith

What do the Emmys, the Grammys, Obama’s inauguration, and your favorite variety show all have in common? Behind the scenes, Kerry Smith has helped make them legally bulletproof. In this episode of Cultivated Conversations, Jen sits down with her longtime friend and powerhouse entertainment attorney Kerry Smith of Smith Entertainment Law Group (SLG). From navigating name and likeness rights to surviving strikes and industry shifts, Kerry breaks down how talent deals have evolved and why the art of negotiation is more human (and complicated) than ever. Whether you're a creator, exec, or just love the business of entertainment, this episode pulls back the curtain on what it really takes to get talent to “yes.” 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Scaling Digital Empires with Jacob Moncrief

What does it take to run one of the most powerful digital content studios on the Internet? In today's episode, Jen sits down with Jacob Moncrief, the COO of Rhett & Link's Mythical Entertainment - the studio behind Good Mythical Morning, Mythical Kitchen, and one of the most sophisticated YouTube content machines today. From his early days at MTV to producing with the Try Guys and scaling Westbrook’s unscripted slate, Jacob shares how digital creators are reshaping the rules of media and why smart money is flowing toward YouTube. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Behind Hollywood’s Finances with Anna DerParseghian

Behind every A-lister is someone making the numbers work. In this episode, Jen sits down with Anna DerParseghian, Managing Partner at PTD Business Management who’s spent decades quietly shaping Hollywood’s most powerful financial stories. They talk about how business management all works, risk and resilience, and why understanding psychology is just as important as understanding contracts. From the evolution of deal structures to how creators should protect their assets, Anna shares practical wisdom and the mindset shifts that separate survival from success. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Fashioning Your Own Path with Orly Shani

Orly Shani, an entrepreneur, TV host, and founder of Rocknot joins with Jen for a candid discussion on building a business that fits, embracing personal style, and staying authentic in the content economy. From her early days on Fashion Star to launching a viral DIY into a thriving brand, Orly gets real about the behind-the-scenes hustle - and how navigating self-doubt and producing on her own terms inspires her to keep pushing in the industry. We get into the evolving dance between creators and brands, and what it really takes to cut through the noise while staying true to yourself. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Talent, Timing, and the Shows That Shape Culture with Phil Byron

Head of Unscripted & Docs at Fulwell Entertainment Phil Byron sits down with Jen for a no-holds-barred conversation on building talent-led projects, navigating cultural moments, and the wild ride of booking celebs. From hustling in the early YouTube days to helping LeBron James build a storytelling powerhouse, Phil gets real about the business of making shows that matter - and how joy, collaboration, and timing play a role in every success. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

How to Build an "It" Brand with Jennifer Walker

The PR powerhouse behind Revolve, Cardi B’s latest launch, and some of the buzziest Coachella moments joins Cultivated Conversations for a Jenn-packed episode! Jennifer Walker, owner & co-founder of Walker Drawas, sits down with Jen for a no-filter convo on building a brand people actually care about, experiential and influencer strategy, and an insightful look at how creators are changing the PR game. From surviving the 2020 industry shutdowns as two pregnant founders to unlocking viral moments in wellness, fashion, and culture, this episode dives deep into the art (and science) of making things pop in an ever-evolving media landscape. 🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week! Follow Cultivated: www.instagram.com/cultivatedentertainment Follow Jen: www.instagram.com/jenproc Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/ Email us: sayhi@cultivatedent.com

Welcome Back to Cultivated Conversations!

5 years later, Cultivated Conversations is making its triumphant return! Jen Proctor (CEO & Founder of Cultivated Entertainment) returns to the mic to reflect on the journey so far and unveil what’s ahead for version 2.0 of our show. Rooted in authentic, unfiltered dialogue, this new chapter is designed to inform and inspire those navigating the business of entertainment in an ever-changing media landscape - and to motivate anyone on their own creative path. Welcome (back)!

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