Producer Qualities (ft. Route Eleven) | Creatives Grab Coffee 14

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Episode notes

Today we welcome our guest Sam Sferrazza. Sam is a producer and founder of Route Eleven, a Toronto-based production company that makes music videos, commercials and content for brands, artists and agencies alike.

Producer Qualities

During our chat, we discussed a wide range of topics in relation to video production. A key topic was the key qualities that producers needed to have. It does not matter what type of content you are creating. All great producers have mostly the same qualities that make them and their productions successful.

Covid-19 Impact

The coronavirus posed a particular set of questions and challenges. We asked Sam whether production moved forward with the new restrictions in 2020. He shared that Route 11 was able to continue to push through the pandemic where so many other companies were unable to.

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