Vlad Lapich of LV Productions on going from free promo videos to tech launch videos, rebuilding his website with AI, automating proposals, why cold email died, SEO vs Google Ads, scaling post production, and what to do when a client stops paying.

Chapters:

0:00 Intro

0:38 From Belarus to San Francisco: photographer turned videographer

2:06 Free promo videos and the Instagram DM that changed everything

4:46 Wearing five hats at a startup, then going solo

7:21 GPT-3 cold emails and the first big clients

8:13 The team: freelance editors, animators, and DPs

8:52 The bottleneck: scaling post without losing quality

12:12 Junior prep, senior storytelling: the editing pipeline

14:44 Paying editors: hourly vs per project, and picky clients

17:30 Rebuilding the website in a week with Cursor ...