Episode notes
On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.
TIMESTAMPS
00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw
03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution
05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID
07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure
11:03 – Scaling Challenges: Broken Systems and Need for Strategy
15:55 – HeeHaw’s USP: Hybrid Live Action and Animation
17:26 – Growing Pains: Management, Hiring, and Team Structure
23:54 – Shifting from Generalists to In-House Specialists
25:03 – Finding Their Niche: Playful Brands and Creative Focus
29:25 – Future ...
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video productionvideographervideographyvideo production podcast