Amanda Thomson, CEO and Founder of Thomson & Scott, a B Corp Certified company, is the innovative mind behind NOUGHTY, the world's premier non-alcoholic wine portfolio. Recognized as one of Business Insider's Coolest People in Food & Drink 2019, she spearheads the global shift towards alcohol-free integration to lifestyle balance. Formerly an Arts Broadcaster at the BBC, she later moved to Paris, earning acclaim as Entrepreneur of the Year 2017 and an EY Winning Woman while studying for her Diploma in Wine at Le Cordon Bleu School. Also serving as a Department of International Trade Export Champion, Amanda has successfully positioned NOUGHTY in the most stylish establishments worldwide, including iconic locations like The Soho House Group, The Mandarin Oriental, Gleneagles, and The Pig Group in the UK.