Elm Street: Marketing Technology That Creates Connection. Featuring Stephanie Alfonso. Pt. 2

In this week's episode, John and Bryan are joined by Stephanie Alfonso of Elm Street Technology, in the second part of our two-part series. In this episode, Stephanie shares how to ensure your social platforms are producing lead-generating content as well as how often you should be posting.

One of the main things to look at with your social media content is how are you posting it. Stephanie tells us that it must be done as an optimized post so that your traffic links back to you. Her goal is to ensure agents are receiving a gated marketing experience to keep everyone under the same umbrella of your business.

Creating an audience is a job in itself and with the help of Stephan ...