In this episode, I sit down with Heather Adams — founder and CEO of Choice Media & Communications — for a conversation about confidence, connection, and the “red lip life” she’s inspiring women to embrace. Heather shares how she built a career rooted in genuine relationships, why storytelling is at the heart of her work, and how naming and protecting her “life‑giving essentials” transformed the way she leads, parents, and lives. We also talk about midlife shifts, spiritual grounding, and the joy she’s found in writing her Substack, The Red Lip Life. This episode is full of candor, wisdom, and encouragement for women navigating ambition, identity, and meaningful connection.

In this episode:

• Heather’s journey from yearbook editor to CEO
• The difference between publicity and marketing
• Why ...