

The Federal Trade Commission's Current Approach to AI Regulation
Clearly Conspicuous by Holland & Knight
E82
Sep 17, 2026
15:28
Episode notes
A shift in federal artificial intelligence (AI) policy redefines how regulators approach innovation and enforcement. In this episode of "Clearly Conspicuous," consumer protection attorney Anthony DiResta examines how the Trump Administration's executive order on artificial intelligence and "America's AI Action Plan" have influenced the Federal Trade Commission's (FTC) current approach to AI regulation. Mr. DiResta highlights the FTC's decision to set aside its order against Rytr LLC as a key example of the agency's move away from abstract theories that may burden AI innovation while continuing to pursue companies that allegedly make deceptive claims about AI products, performance and capabilities.
Keywords
ftc
consumer protection
ai technology
AI