Everybody asks where to find good people. Bobby thinks that is the wrong question. The right one is less comfortable: why would a great person want to come and work for you?

This episode came from a listener who asked how to find people to hire, and the answer turned into forty years of hiring compressed into a system. It covers the part almost everybody skips, which is everything that happens before you post the job. Whether you actually need a person or need a process. The numbers worth looking at before you add payroll. Defining a seat properly instead of writing a list of activities and calling it a job description.

Then the seven places great people actually come from, and only one of them is a job posting. Your own employees. Your vendors and trade partners. Competitors. Industry associations. LinkedIn. Colleges, trade schools a ...