S3E1: How To Champion a Fanbase -...

S3E1: How To Champion a Fanbase - ft. Annie Chipman Stockl | Chel Chit Chat with Lyss Houde

Chel Chit Chat by Lyss Houde
S3 · E1
Mar 24, 2026
44:07

Episode notes

This episode with Annie and Lyss breaks down how game presentation, content, design, and fan feedback all come together to shape how the Winnipeg Jets connect with their community.

Annie Chipman Stockl is the Vice President of Marketing at True North Sports and Entertainment, the ownership group of the NHL’s Winnipeg Jets and AHL’s Manitoba Moose. Annie has extensive experience in the marketing world at TNSE, having begun her career with the organization in 2015. Annie has a Bachelor of Arts and a Bachelor of Business Administration from the University of North Dakota and a Master of Business Administration from the University of Toronto.

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Connect with Annie on LinkedIn: https://www.linkedin.com/in/annie-chipman/

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Keywords

hockey
nhl
sports social media
sports marketing
nhl social media

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Where this episode is made