Episode notes
In our inaugural episode we are discussing integrated evidence generation planning (IEGP) in the pharmaceutical industry featuring our AESARA Europe Managing Director, Gavin Outteridge.
Time Stamps:
1:13 - 7:16 Defining IEGP and its Benefits
7:24 - 11:00 Shortcomings in the current evidence generation approach
11:13 - 14:45 Impact on patient outcomes
15:04 - 20:29 Challenges to the IEGP process
20:43 - 23:35 Use of technology to improve process & closing comments
Resources:
Developing an integrated strategy for evidence generation (https://tinyurl.com/43zuamvv)
Keywords
pharmamarket accessbusinesshealthcarepatients