In this candid, no-holds-barred episode of The Diary of a CEO, Stephen Bartlett opens up about how he turned his podcast into a $1.2 million-a-year business. Spoiler alert: it wasn’t by following the conventional playbook. Forget the glossy promises of overnight success—Stephen’s journey is grounded in grit and, yes, a little bit of luck. But mostly it’s about consistency. Like, really, really sticking with it. That’s one of the first things he digs into—how sticking to a publishing schedule, even when the views aren’t rolling in, is what kept the momentum going.

And then there’s this whole "leveraging guest audiences" thing. It’s genius, right? Bring in the big names, and suddenly, you’ve got access to their massive following. But here's the twist—he doesn't just rely on their audiences to grow; he nurtures