What do you do when the model you spent years building isn’t working economically, and the only way forward is to drastically change the shape of the business?

Naomi Allen is the co-founder of Brightline, a pediatric mental health company. She previously held leadership positions at Castlight and Livongo. In this conversation, Naomi talks about leading through profound uncertainty as both a parent and a CEO, especially in the early days of building Brightline during COVID. She shares the "art and science" of making big calls from incomplete data.

Naomi walks through the hardest chapter at Brightline: after building out a 50 state virtual model to support employers and scaling from nine customers to over 430 in under two years, she realized that the unit economics didn’t work. She got her team into gear, first running experiments and  ...