In many industries, top performers make other people far more money than they get to keep themselves. Think about professional athletes—millionaires playing for franchises owned by billionaires.

In other fields, the value a top salesperson drives for a brand is often only a fraction of what they earn in commissions. That’s because building and running the infrastructure of a company pulls them away from what they do best.

But what if that weren’t the case? What if someone offered all that infrastructure as a service, so you could become the brand, the owner, and your own boss?

That’s what Guy Gal, Co-Founder and CEO of Side, is building for real estate agents across the country. Side handles back-office operations and partners with agents on marketing with the explicit goal of empowering agents to build and own their own brands. ...