Balancing Act: Olivia Witherite o...
Balancing Act: Olivia Witherite on Burnout, Boundaries, and Creativity

The Spread: Where Sports and Creativity Meet Bottom Line by Butter Studio

Episode notes

Olivia Witherite, Marketing Director for the Webby Awards, shares her experience transitioning from the always-on sports industry, at companies including The Game Day and The Athletic, to her current role, where she’s creating a team culture centered around work-life balance.

Olivia candidly discusses the issue of burnout and the crucial mindset shift she embraced after stepping back from the world of sports marketing. She reflects on how the ambitious athlete mentality influences the business of sports and how it’s sparking conversations around mental health in the industry.

Join your host, Cari Sekendur, and hear how Olivia is prioritizing her creative expression and the importance of defining your identity and value beyond your career.

Subscribe to The Spread for more stories exploring the creative side of athletics.

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Keywords
sportsburnoutmarketingwork-life balance