You're Not Getting Free Software. You're Being Recruited.

Adobe, AutoCAD, SolidWorks — if you were a student, you probably got them for free or close to it, and it felt like a gift. It wasn't.

That free access is one of the most patient customer-acquisition strategies in the software business, and the payoff comes years after you graduate.

Here's the mechanism behind it.

Business Everywhere explains the business logic behind everyday things.