Why 6-7, TikTok and Basketball Explain This Fascinating Sports League
Episode notes
What do you know about Overtime? It runs one of the most interesting leagues in sports in OTE and have figured out how to reach young audiences that every other league is struggling to reach.
On this episode of Business Decision, Mike Vorkunov talks to Overtime CEO Dan Porter about OTE, how they've changed over the years, how they have success on social media and reaching young people. Dan discusses the keys to the company's success and what might have happened had TikTok actually been banned in the United States.
Also, Mike finally learns what 6-7 means, thanks to Dan since Overtime helped propel the meme to popularity.
Guest: Overtime CEO Dan Porter
Reading List:
What is ‘6-7′? It started with this high school basketball and social media star
How Overtime Elite became a college basketball ally instead of a threat