Season 1
Built for Billions | Omnichannel Pricing and Promotion: The Problem Everyone Ignores | Ep. 2
Built for Billions | Episode 1: Where AI Actually Moves Retail
Your customer sees one number. Behind the scenes, pricing systems, promotion engines, loyalty constructs, vendor-funded offers, and channel-specific logic are all racing to resolve that number in real time. In Episode 2 of Built for Billions, Ruchika Arya, Group Product Manager at Flipkart Commerce Cloud, breaks down why omnichannel pricing and promotion is one of the hardest infrastructure problems in retail and what happens when it breaks during peak events. What we cover: 00:00 – Introduction 01:18 – Why pricing and promotion can't be treated as separate layers 02:27 – High velocity chaos and the need for a central mind 04:26 – What omnichannel actually adds to the problem 08:21 – The executive lens: pricing as governance infrastructure 12:58 – Warning signs your stack isn't enterprise-ready 16:23 – What a mature architecture looks like structurally 20:43 – What breaks first during peak and festive events 23:58 – Designing for the future: extensibility and AI-readiness About the guest: Ruchika Arya is a Group Product Manager at Flipkart Commerce Cloud. She leads product strategy for pricing and promotion systems at FCC, focused on building the infrastructure that resolves complex rule interactions into a single, deterministic price point across every channel. Her work sits at the intersection of pricing logic, promotional governance, and real-time execution at enterprise scale. Ruchika's LinkedIn Subscribe and stay tuned for new episodes every month. If this was valuable, like, share, and leave a comment with the biggest takeaway that stuck with you. LinkedIn | YouTube |FCC Website
AI is everywhere in retail. But is it actually moving the needle? In the first episode of Built for Billions (A podcast by Flipkart Commerce Cloud), Shrikant and Sunil Jagadeesh break down the difference between AI that looks good on a slide and AI that shows up in the P&L. From rule-based pricing to siloed systems, they unpack why most retail AI stays at the surface and what it takes to embed intelligence where it actually matters. What we cover: 00:00 – Introduction 02:56 – Why AI adoption isn't the same as AI impact 04:24 – Surface AI vs. Transformative AI 07:04 – What happens when intelligence connects across systems 10:48 – The real bottlenecks: architecture, data, and process 14:24 – What operational AI looks like inside a retailer's stack 21:08 – Modernizing without ripping and replacing 24:20 – Who moves the needle in three years About the guest: Sunil Jadadeesh is the Head of Engineering at Flipkart Commerce Cloud. With nearly 20 years of experience, Sunil leads the engineering and technology strategy at FCC, focused on building the systems where AI meets economic decision-making. His work spans commerce infrastructure, search intelligence, and pricing systems, with a focus on embedding intelligence into the layers that directly impact revenue, margins, and operational efficiency at scale. Sunil's LinkedIn Subscribe and stay tuned for new episodes every month. If this was valuable, like, share, and leave a comment with the biggest takeaway that stuck with you. LinkedIn | YouTube | FCC Website
Built for Billions is a podcast by Flipkart Commerce Cloud. One conversation a month with the engineers, architects, and product leaders behind the technology that powers India's largest marketplace. This season we go inside the operating layer of retail at scale: where AI actually hits the PnL, why marketplace complexity shows up at scale and not at launch, and what breaks in pricing and promotions when every channel has to agree. Episode 1 dropping soon. Subscribe so you don't miss it. Learn more about Flipkart Commerce Cloud: https://www.flipkartcommercecloud.com/ #BuiltForBillions #FlipkartCommerceCloud #RetailTech