In this episode of BUILT DIFFERENT, Erin Sykes sits down with psychotherapist and bestselling author Jessica Baum for a conversation that connects relationships, business, and the patterns most people don’t realize are driving both.

Jessica, author of Anxiously Attached and Safe, breaks down how attachment styles show up far beyond dating. The way you handle pressure, make decisions, navigate clients, and respond to money is often rooted in the same patterns developed early on.

Because Erin has worked with Jessica personally, the conversation moves past theory and into real application. They talk through how these dynamics show up in negotiations, client relationships, and moments where emotions quietly influence outcomes.

The discussion also shifts into what it actually takes to change those patterns. Not just ...